There is a strong correlation between how we view food and therefore our choice to eat it. That has since been the concept on which fast food companies woo their customers. The first step – make them look yummy in posters and advertisements that reach customer homes through TV commercials, magazines and the likes. Then, its all easy work from there.
In that respect, food photography plays an important role in how certain foods are made to look their best. A perfect example is Mexican fast food. We all love to stuff our mouth with them yummy enchilada and tacos. However, you would be surprised to know the amount of work that goes into getting the right pictures of these foods. So, how do the photographers pull it off? Here’s the answer.
Mexican foods aren’t always that photogenic but then not everything that tastes good has to look good right? However, when enchiladas are concerned, the sauce that bleeds over the beans isn’t very pleasant to look at in a photograph. Another problem that’s faced with enchiladas is their fullness.
So, in order to cover for these physical aspects, certain modifications are brought into the whole setup. First off, the fullness aspect is produced by filling the enchiladas with mashed potatoes. The reason instant mashed potatoes are chosen is because it is easy to make at the set and easier to mold. Then once the middle is stuffed with mashed potatoes, veggies and meat are added to the sides to give the perception of fullness.
For added effect, cheese on the enchiladas is melted perfectly on the top by using a heat gun. The final result produces some of the most mouthwatering pictures of enchiladas thereby doing full albeit slightly deceived justice to the Mexican fast food.
Look at the pictures of tacos, and you’ll immediately notice the shells beautifully opened up to expose all that filling brimming to come out. In real life, tacos are perhaps the most delicious mess. So, the first responsibility for a food photographer is to infuse some presentable attributes into the visual representation of the fast food.
In order to keep the shells open, the tortillas are placed together using glue and cosmetic sponges are added behind the meat to produce the opening in the shell. As for the meat, they are supposed to look dark and juicy, for that reason, food photographers often spray some WD-40 to produce that glistening effect in the beef. Yet another trick is to add colorfully radiant vegetable slices like tomato and yellow capsicum and corn syrup added over the beans to produce the fresh and moist look.